About

A small team that builds websites to be found.

Basework is a web design and local SEO agency in Lahore. We work with businesses across Pakistan, fully remote, and we do the whole job ourselves: the words, the design, the build and the Google work.

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SPEC // 2026

Project

Your business

Drawn by

Basework

Based in

Lahore, Pakistan

Works with

Businesses across Pakistan

Method

Remote, on WhatsApp and calls

Status

Taking new projects

Every drawing carries one. This is ours.

Why we exist

We kept finding good businesses that nobody could find.

Open Google Maps and search for any kind of business in any Pakistani city. You will find clinics, shops, schools and workshops that do real work and have almost nothing online. No website, or a website that looks fine and brings no calls.

That is the gap we work in. A business can be excellent and still lose the customer who searched for it at nine at night, because that customer found someone else first.

Basework exists to close that gap.

We build the website from scratch, make it easy to act on from a phone, and then work to get it found on Google and Maps.

How we think

Four things we hold to.

Say it plainly

We write the way people talk. If a sentence would not make sense across a table, we change it.

Build it, don't assemble it

Every website is designed and coded for the business in front of us. No templates.

You own it

Your domain, your website and your content are yours.

Be honest about SEO

Nobody controls Google. We promise the work and a report, not a rank.

Who does the work

One team, start to finish.

Basework is a small team of writers, designers, developers and search specialists. We do not hand your project to a stranger halfway through. The people who audit your business are the people who write, design and build it, and the same team looks after it afterwards.

What the team covers

Audit and strategy

We look at your site, your Google listing and your competitors, and tell you what is holding you back.

Copywriting

Clear words that ask for the call.

UI/UX design

Pages designed on a phone first.

Development

Websites coded from scratch, fast on a weak connection.

Local and technical SEO

Google Maps, your Business Profile and a site Google can read.

From the founder

I started Basework because I wanted to build websites that do a job, not websites that just exist. Every business we work with is somebody's livelihood, and I treat the work that way. Send us your details and you will get an honest audit, including the part that says what is wrong. That is the only way I know to start a working relationship.

Muhammad Daud Gondal

Founder, Basework

Where we are

Based in Lahore. Working across Pakistan.

We work fully remote, so your city does not matter. Most conversations happen on WhatsApp and short calls, because that is how business gets done here. In Karachi, Islamabad, Multan, Faisalabad or a smaller town, the process is the same.

Lahore

Peshawar

Islamabad

Faisalabad

Multan

Karachi

Illustration

Free audit

Let's find out why customers aren't finding you.

Send us a few details. We look at your website, your Google and Maps listing, and the competitors ranking above you. Then we tell you plainly what's holding you back.

Tell us about your business. We'll tell you what's holding it back.

We review your business

Your website, your Google listing, and who shows up above you.

You get your audit

In plain language, on WhatsApp, with no jargon.

We talk only if you want to

A short call to explain it. No pressure.

baseworkAudit request